MILLER LITE | Running of the beer ads
Instead of running 1 Super Bowl ad, Miller Lite ran 1,000, literally. We let fans become their own Super Bowl ad for us. Why watch a big game ad when you can be one?
The results: 2.35 BILLION impressions and Miller Lite’s largest Super Bowl brand act to date
RECRUITMENT VIDEO
GAME DAY
1,000 fans became our Super Bowl ads, literally running in their living rooms, streets and as a dog. Scan the jersey and get free beer.
🏆 Effies: Finalist 🏆
ECD: Colin Selicow CD: Patrick Almaguer CD: Aaron Willard AD: Eddie Garcia