MILLER LITE | Running of the beer ads
Instead of running 1 Super Bowl ad, Miller Lite ran 1,000....literally. We let fans become their own Super Bowl ad for us. Because why watch a big game ad when you can be one?
The results: 2.35 BILLION impressions and Miller Lite’s largest Super Bowl brand act to date
RECRUITMENT VIDEO ft. ROB RIGGLE
GAME DAY
1,000 fans became our Super Bowl ads, literally running in their living rooms, streets and as a dog
The day after, we printed a full page ad in USA TODAY thanking all 1,000 ads
When you scanned Rob Riggle’s QR code you received a thank you video from our very own Hot Dog Man 🌭🌭🌭 with all 1,000 runner’s names scrolling upwards
ECD: Colin Selicow CD: Patrick Almaguer CD: Aaron Willard AD: Eddie Garcia